How would you know when a speaking engagement can really be called successful? Here are different insights about what success in this context really means.
1.The audience remembers the emotions more than the words.
Words are easily forgotten but emotions stay for a long time. Words that are lost in a sea of technicalities and work-related words, in particular, are not really things that stick to mind.
For instance, a keynote speaker can share really good marketing strategies and theories that have been used by other successful professionals before. However, without feeling the need for them, the audience may not really care that much, making the whole speech ineffective.
What a good speaker will do is try to explain by making the audience feel his key points. From the example above, he can make the audience feel excited by letting them know about the great opportunities that await them for mastering the strategies and theories. Similarly, he can make the audience feel afraid of what may happen to their careers if they fail to adopt the changes that are being suggested.
2.The theme is represented by experience and not by words.
A keynote speaker can only claim that the speaking engagement is a success if he is able to create a new experience for the audience, and not provide mere words that can easily fall on deaf ears. This is basically the reason why modern keynote speakers inject a lot of humor to their speech. Humor gives people heightened emotions, which make remembering words easier.
3.The audience receive new perspectives, not necessarily new beliefs.
It is the job of a keynote speaker to give new insights that the audience can consider. Those insights become more compelling depending on the effectiveness of the speaker in delivering his speech and presenting himself. However, no speaker can force the audience to adopt his own beliefs because at the end of the day, they still have freewill.
A problem for many ineffective keynote speakers is that they do not really offer something new to the table and instead, just rehash other people’s ideas but change the manner of presentation. Some use their popularity to make an impact without really giving substance.
Hence, awareness is always the end goal of any speaking engagement and any event. The least a keynote speaker and the event organizers can do is to spread awareness about certain matters. It is up to the audience if they will accept that awareness and apply everything they’ve learned.
4.The expected outcomes are defined to steer change.
Some successful motivational speakers believe that a speaking engagement is already successful once the audience realizes the things that are expected of them. They just have to realize that something has to be done for them to initiate change.
5.Everyone in the audience is motivated, but not everyone has the drive.
They say that motivation is needed so that everyone in the audience can steer a change in their lives and for the whole organization they belong to. In reality, everyone has innate motivation. Some people are motivated to do better and expand their horizons while some are motivated to stay the way they are. What they lack is drive to work harder and change their current status.
A successful event is able to instill drive in every participant by setting examples and giving them the experience through emotional manipulation. The event itself is just the beginning of the event organizer’s goal. The main phase will start once the participants have gotten out of the venue and start applying what they’ve just heard inside.